Книга: The Fine Art of Writing the Next Best Seller on Kindle
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Chapter IV: Creating a Title that Sells


Your book’s title will be ultimately its calling card. It is very important that it is memorable, fresh and catchy. With tons of books being uploaded to Kindle every day, it is extremely important to ensure that yours is memorable. Since titles are not copyrighted and cannot be it is possible that someone else will have the same topic. And yet what is really important is the way we express ourselves in the title. The more uniquely the title is stated the more it will resonate with the reader, publisher and marketing opportunities.

Make certain that you are considering the kind of book you are writing when planning the title. Many non-fiction books do a poor job of distinguishing themselves from fiction, or even from self-help and business. The book title needs to be catchy, motivating and instant.

Non Fiction Books

For Nonfiction books it is very important to ensure that the reader knows what the take away will be from their time investment. When the reader is finished, what will he have accomplished as a human being? It needs to be clear, it needs to be concise and to the point. Consider the nonfiction book an objective statement that the reader is using to evaluate the value and content of the book. You could write the most amazing book in the world but without a great title no one will take it home and at the end of the day the gem could be hiding in between the pages.

Nonfiction books are also very much like extended thesis statements and for this reason they may need to have subtitles. The subtitle is a longer explanation of the mission statement and the intent of the book.

A Few Great Examples Include:

Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

Narrative nonfiction and also memoirs utilize a different art form of crafting a title, the reader is given the promise of a compelling story in the pages. For this reason it is also very important here to provide an awesome, smoldering and catchy title. The title should be something that says something about the Memoir, was there a compelling moment, a catchy phrase, something that can encapsulate the total story in just a few words? This is the content that should make up the title.

Celebrity biographies and historical biographies should have all of the flash and circumstance that is a part of the lives as they were lived. For example, they should say something about the historical figure or celebrity and point to a personality trait or maybe to a part of their lives. A few great examples include:

My Horizontal Life by Chelsea Handler

George Washington: The Indispensable Man

Both of these titles give the reader a very clear idea of the content of the books and are also catchy, entertaining, and fun.

Fiction Books

The titles of fiction books should be a sneak peek into the content of the story, so for example a catchy phrase which hints at the story. Fifty Shades of Grey is an excellent title for E. L. James’ book because it hints at the greyness of human sexuality and at the potential for differing areas of opinion on the BDSM situation she writes about. Also titles which are inflammatory will catch the attention of readers who will feel that they have to know more at the very moment when they are seeing the title, their response will be to buy a book.

Key Title Takeaways:

1. Make it Catchy

2. Make sure it Reflects your Book

3. It is a Huge Marketing Tool

4. Write multiple Options to Make Sure you Choose the Right Option

5. Know if Eventually You Undergo a Republishing in a Traditional Publishing House Titles May Be Altered By Editors and Agents.

6. Think About the Core of Your Message in the Title.

Назад: Chapter III: Fiction vs. Non Fiction Navigating the Waters with Precision
Дальше: Chapter V: Creating a Winning Cover